Monarch is proud to announce that Dr. Miray Barsoum, a graduate and faculty member at Monarch Business School and Research Fellow at the Monarch Research Institute, participated in the Research and Creativity Convention (RCC) 2025 at the American University in Cairo (AUC), Egypt, where she presented her PhD research on women entrepreneurs’ empowerment and the “Wempowerment” model. The WEMPOWERMENT model was an outgrowth of her PhD research here at Monarch.
Dr. Barsoum highlighted the impact and practical applications of the model and underlying research to an audience of scholars, experts, and judges. Her work, which provides a transformative framework for assessing and advancing women’s empowerment in entrepreneurship, was recognized for excellence, reinforcing its significance in shaping policies and support systems for women entrepreneurs.
We would like to express our sincere congratulations to Dr. Barsoum on this well-deserved recognition and on being a research example for the candidates at Monarch showing the heights of what can be achieved through focused quality research.
About Dr. Barsoum
Dr. Miray Barsoum holds the position of Director of the BBA Program and Professor of Marketing at Monarch Business School Switzerland. She holds a PhD and DBA in Entrepreneurship as well as an M.Phil. in Business Research from Monarch Business School, a Master of Strategic Marketing from the London School of Business and Finance, UK, and an MBA from the Maastricht School of Management (MsM), the Netherlands. She is a Certified Marketing Analyst from UC Berkeley, USA, and holds a Certificate in Marketing Strategy from Cornell University, USA, and a Certificate of Digital Marketing from the Instituto de Empresa (IE) Business School, Spain. Dr. Barsoum also hold a M.B.BCh Bachelor degree in Medicine and Surgery from Cairo University.
Professor Barsoum’s academic interests include Business Strategy, Management, Strategic Marketing, Marketing Communications, Digital Marketing, Social Media Marketing, Economics, Business Research, Consumer Behavior and Entrepreneurship.
Professionally, Professor Barsoum is the founder of MethodZ, a business consultancy firm located in Cairo, Egypt. Prof. Barsoum also holds the position of Professor of Economics at the American University in Cairo (AUC), and a Professor of Marketing, Critical Thinking, Positive Psychology and Social Sciences at Nile University (NU), Cairo. Previous to this, she was the Director of Marketing and Communications at Nile University. She also headed a Digital Marketing Agency, Raya Social Media, and was a business case writer for El-Khazindar Business Research and Case Center (KCC) at the American University in Cairo.