Prof. Barsoum

Executive Member

Professor Mireille Barsoum holds the position of Professor of Marketing at Monarch Business School Switzerland. She is presently a candidate of the Professional PhD Program at Monarch. She holds a Master of Strategic Marketing from the London School of Business and Finance, UK, and an MBA from the Maastricht School of Management (MsM), the Netherlands. She is a Certified Marketing Analyst from UC Berkeley, USA, and holds a Certificate in Marketing Strategy from Cornell University, USA, and a Certificate of Digital Marketing from the Instituto de Empresa (IE) Business School, Spain.

Prof. Barsoum’s academic interests include Business Strategy, Management, Strategic Marketing, Marketing Communications, Digital and Social Media Marketing, Economics, Business Research, Consumer Behavior and Entrepreneurship.

Professionally, Prof. Barsoum is the founder of Methodz, a business consultancy firm located in Cairo, Egypt. She is also the Strategic Marketing Director at the Entrepreneurship and Innovation Center at Nile University. She is the founder and program director of WEMPOWER, an initiative aiming to provide economic empowerment for women in Egypt. She is a certified Women-Entrepreneurs Mentor by the Women’s Entrepreneurship Network (WEN), Egypt. 

Prof. Barsoum also holds the position of Professor of Economics at the American University in Cairo (AUC), and Professor of Marketing, Critical Thinking, Positive Psychology and Social Sciences at Nile University (NU), Cairo. Previous to this, she was the Director of Marketing and Communications at Nile University. She also headed a Digital Marketing Agency, Raya Social Media, and was a business case writer for El-Khazindar Business Research and Case Center (KCC) at the American University in Cairo.

See Prof. Barsoum Research Proposal